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Second Cup is the only Canadian-owned national specialty coffee retailer in Canada. With a vision to be Canadian’s specialty coffee brand of choice, Second Cup sources 17 different kinds of premium, specialty coffee beans and use only the top 2% of beans from every country they’re in. Second Cup is also committed to Clean Label, eliminating artificial colours and flavours, preservatives and high fructose corn syrup from 85% of beverages on the menu. In 2019, Second Cup was ranked the #3 most trusted restaurant/takeout brand in Canada by the Gustavson Brand Trust Index.